Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn’t. With hard-won wisdom and empathy, she shows readers:

• the 8 questions everyone should ask up front
• the top 10 traits of the successful entrepreneur
• how to obtain a license and sellers permit
• the best way to create a business plan
• 10 simple ways to get referrals
• the 6 secrets of marketing a business
• smart tips for investing and finance
• ways to avoid burnout
• how to avoid the 7 biggest pitfalls in business

Starting one’s own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.

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Managing risk is at the core of managing any financial organization. Risk measurement and quantitative tools are critical aids for supporting risk management, but quantitative tools alone are no substitute for judgment, wisdom, and knowledge. Managers within a financial organization must be, before anything else, risk managers in the true sense of managing the risks that the firm faces.

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Only practice makes perfect — especially when it comes to selling products and services on the telephone. But very few people working in the fast-growing field of telesales understand what they should be practicing.

The fact is that there’s a unique set of techniques and methods that work best on the phone, and Teleselling Techniques That Close the Sale is the first book to clearly and completely outline the rules of the game.

Based on the author’s vast experience in telesales, the book explores the differences between in-person and on-phone selling. And it supplies practical guidelines for using the six ingredients of a successful sales call:

- exuding energy and enthusiasm – qualifying the call – talking to the decision-maker – setting objectives – investigating thoroughly – and closing the sale.

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Fundraising For Dummies

The fun and easy way to raise money for your cause

Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.

• Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States
• Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies
• Covers grassroots online fundraising and how to host big events on a shoestring budget

You’ll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!

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Activist and Author Charles Sheehan-Miles, founder of the National Gulf War Resource Center and former executive director of Veterans for Common Sense, gives hard won practical suggestions and advice to people who want to set out to change the world.

In 1993, starting with no money, resources, members or organization behind them, Sheehan-Miles and a small group of war veteran activists set out to change America. By the end of the decade, they had not only secured legislation and research which proved the existence of Gulf War veterans illnesses, but also directed more than six billion dollars in benefits for Gulf War veterans.

In this book, Sheehan-Miles shares down to earth experiences useful for social change activists long on ideas and short on resources. Topics include:

* How to organize your non-profit organization
* Getting help in your community and on the internet
* How to deal with the media
* Fundraising
* The nuts and bolts of IRS non-profit status

From the Author:

Over the years I’ve read a lot of books about how to run nonprofit organizations, with details on obscure topics – things like major donor cultivation, and how to organize a local event, but I’ve found few resource which really cover the broad nuts and bolts involved with launching a tiny, one or two person organization. The big tomes on fundraising, for example, have great advice, especially if you have a development staff of five. But if you are like I was when we ran the Gulf War Resource Center out of my apartment in the early 1990s, you are simultaneously the communications staff, management, and the person who sorts the mail, pays the bills (often out of your own pocket), and stuffs envelopes. It’s a big job, much like launching a small business. And, as statistics will tell us, 4 out of 5 small business fail in the first five years.

So, if you want to change the world, and don’t have a big nonprofit around you supporting your mission, this book is for you. This book is for the big dreamers with no resources, but who find that something in their world absolutely must be changed.
Activist and Author Charles Sheehan-Miles, founder of the National Gulf War Resource Center and former executive director of Veterans for Common Sense, gives hard won practical suggestions and advice to people who want to set out to change the world.

In 1993, starting with no money, resources, members or organization behind them, Sheehan-Miles and a small group of war veteran activists set out to change America. By the end of the decade, they had not only secured legislation and research which proved the existence of Gulf War veterans illnesses, but also directed more than six billion dollars in benefits for Gulf War veterans.

In this book, Sheehan-Miles shares down to earth experiences useful for social change activists long on ideas and short on resources. Topics include:

* How to organize your non-profit organization
* Getting help in your community and on the internet
* How to deal with the media
* Fundraising
* The nuts and bolts of IRS non-profit status

From the Author:

Over the years I’ve read a lot of books about how to run nonprofit organizations, with details on obscure topics – things like major donor cultivation, and how to organize a local event, but I’ve found few resource which really cover the broad nuts and bolts involved with launching a tiny, one or two person organization. The big tomes on fundraising, for example, have great advice, especially if you have a development staff of five. But if you are like I was when we ran the Gulf War Resource Center out of my apartment in the early 1990s, you are simultaneously the communications staff, management, and the person who sorts the mail, pays the bills (often out of your own pocket), and stuffs envelopes. It’s a big job, much like launching a small business. And, as statistics will tell us, 4 out of 5 small business fail in the first five years.

So, if you want to change the world, and don’t have a big nonprofit around you supporting your mission, this book is for you. This book is for the big dreamers with no resources, but who find that something in their world absolutely must be changed.

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Forces for Good: The Six Practices of High-Impact Nonprofits (J-B US non-Franchise Leadership)

• Authors: Leslie Crutchfield, Heather McLeod Grant
• October 2007, 336 pages, Hardcover

An innovative guide to how great nonprofits achieve extraordinary social impact.What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers.

Leslie R. Crutchfield (Washington, D.C.) is a managing director of Ashoka and research grantee of the Aspen Institute. Heather McLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisor to Duke University’s Center for the Advancement of Social Entrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between 1993-2000.

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New 2012 Edition.
The information technology industry continues to grow in the U.S. and globally. Information Technology Jobs in America: Corporate & Government Career Guide shows where the jobs are, in the U.S. It explains jobs in IT Services Sector and in U.S. Federal and State and Municipal government agencies and departments. In Section I Good News ~ Companies Keep Hiring as Demand Grows. Why  ~ Outsourcing  May Lose Its Power as a Scare Word. Shifting Occupations in the Industry. More Managing – Less Programming. Tech Jobs with Government Are Lively Stable, Secure, and Well-Paid. Salaries show a Higher Paid Class of Employees. Experience Is an Acceptable Substitute for Education. Core Skills Include Business-Process Understanding.

In Section II - how to contact this special sector for IT jobs, IT service providers, and how to build a career in the IT services sector.

In Section III - Technology in Government, public unionism for emerging technology jobs and the desirable salaries; modified processes that now call for staff in Relational Databases, Web Portal Development, Infrastructure Development and Maintenance, Network Computing, Data Security, e-Government, and e-Commerce.

In Section IV ”What Jobs Are Available in Federal, State and City Government,” detailed Tables with current IT Job Titles for Federal and State and City information technology jobs, Salaries, 5-year Salary Projections, and Estimated Pensions; why, in today’s global economy, an IT career in government is a desirable choice.
In Section V – a Step-by-Step guide to “Completing the Application & Hiring Process” for an information technology job in both the Federal, State and City government personnel hiring systems. A Civil Service Exam is not required in most cases; experience is an acceptable substitute for education in most government jobs, how to fill out an Experience and Education paper, and Factors for Job Class Salary Ranking and Candidate Ranking.

In Section VI Articles on Today’s Tech Jobs: C++ Computer . Dot Net, FileNet, Java and JavaScript . Visual Basic . Sun Solaris, Unix, Linux, Network Tech Jobs . Oracle, SQL, Database Management . Software Programmer; Software Engineer . Network Programmer, Network Systems . Telecommunications . Web Developer . IT Procurement, IT Training, Project Management and more.

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Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

To help guide marketers during this exciting time of transition, we’ve published the Mobile Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing.

Specifically, the aim of the Mobile Marketing Playbook is to help marketers:
• Work within a framework for establishing a set of clear objectives for their mobile marketing strategy
• Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile
• Think of ways to use mobile to merge online and offline strategies, as a hub that bridges the gap
• Encourage a dialogue about what matters in mobile now, and what’s ahead for this new and exciting medium

In addition to leveraging the insights from members of the 360i mobile marketing team, the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer), Mickey Alam Khan (Editor in Chief at Mobile Marketer), Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP, Digital Business Development of Dentsu Holdings USA).
Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

To help guide marketers during this exciting time of transition, we’ve published the Mobile Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing.

Specifically, the aim of the Mobile Marketing Playbook is to help marketers:
• Work within a framework for establishing a set of clear objectives for their mobile marketing strategy
• Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile
• Think of ways to use mobile to merge online and offline strategies, as a hub that bridges the gap
• Encourage a dialogue about what matters in mobile now, and what’s ahead for this new and exciting medium

In addition to leveraging the insights from members of the 360i mobile marketing team, the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer), Mickey Alam Khan (Editor in Chief at Mobile Marketer), Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP, Digital Business Development of Dentsu Holdings USA).

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David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

• A new introduction discussing recent changes to the world of marketing and PR
• A brand new chapter on mobile marketing
• An additional chapter on real-time marketing and PR
• Updated information on how to measure the success of your campaigns
• A range of new tools
• Fresh case studies

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:


• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.

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Strategic Public Relations: 10 Principles to Harness the Power of PR

Strategic Public Relations is a modern blueprint to build truly effective PR communications.

It’s A Fact: PR helps build successful businesses. Yet, with 24/7 news channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. Strategic Public Relations offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.

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