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The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. [...]
HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the [...]
A Practical Guide to Risk Management Managing risk is at the core of managing any financial organization. Risk measurement and quantitative tools are critical aids for supporting risk management, but quantitative tools alone are no substitute for judgment, wisdom, and knowledge. Managers within a financial organization must be, before anything else, risk managers in the [...]
Teleselling Techniques That Close the Sale Only practice makes perfect — especially when it comes to selling products and services on the telephone. But very few people working in the fast-growing field of telesales understand what they should be practicing. The fact is that there’s a unique set of techniques and methods that work best [...]
The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could [...]
Effective Fundraising for Nonprofits: Real-World Strategies That Work An affordable, plain English guide, Effective Fundraising for Nonprofits explains how to: work with individual donors; plan special events; solicit grants from foundations and corporations get media coverage; use the Web to further fundraising goals start a side business and much more. List Price: $ 29.99 Price: [...]
Saving the World On Thirty Dollars a Day: An Activist’s Guide to Starting, Organizing and Running a Non-Profit Organization Activist and Author Charles Sheehan-Miles, founder of the National Gulf War Resource Center and former executive director of Veterans for Common Sense, gives hard won practical suggestions and advice to people who want to set out [...]
Information Technology Jobs in America: Corporate & Government Career Guide New 2012 Edition.The information technology industry continues to grow in the U.S. and globally. Information Technology Jobs in America: Corporate & Government Career Guide shows where the jobs are, in the U.S. It explains jobs in IT Services Sector and in U.S. Federal and State [...]
Mobile Marketing Playbook Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move [...]
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their [...]